Why Shell

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Why Shell

A Short History of the Shell Brand


Founded in 1897, Shell is the world’s largest single-brand retailer, with over 40,000 service stations spread across more than 140 countries. An amazing 300 cars visit a Shell service station every second of the day, 365 days a year. Today, the Shell ‘Pecten’ emblem is one of the world’s best-known and most trusted symbols.


The Shell Brand is…

  • #1 Preferred Brand in North America
  • #1 Brand Share in North America
  • #1 Premium Gasoline Brand Share with Shell V-Power®
  • #1 Consumer Credit Card Deck
  • #1 Commercial Credit Card Deck
  • #1 Gift Card Sales
  • #1 Leader in Loyalty Alliances


Shell Branded Cards

Shell credit card holders buy more fuels and purchase more frequently than 3rd party credit card or cash customers.

With over 15 million Shell branded cards to include a transition of credit cards in the petroleum industry – Shell has a dedicated, national customer base that is very brand loyal. The Shell-branded card program is designed to provide consumers with payment options over the course of their credit life cycle. The Shell-branded card portfolio has a card appropriate at any stage of a consumer’s buying experience — from pre-paid gift cards to credit cards.These offer the consumer convenience of paying at the pump, and because the options follow the consumer’s life-cycle, it helps build loyalty for life. Most important for you are the reductions in merchant service fees, which means better bottom-line performance.

Shell Gift Card
  • Operators earn 3% on sales of gift card
  • No transaction fee at Shell-branded retail outlets
  • Increase customer sales and loyalty
  • Increase your customer base
Shell $aver CardSM – The e-checking Card Solution

This is a card designed for customers who may not want a credit card,
but do want the convenience of using a card right at the pump.

  • Tied directly to the customer’s bank account
  • Increase customer sales and loyalty
  • Decreasing merchant service fees with a set low fee for every transaction
  • No application or annual fees
  • CPG discounts for consumers on each gallon of Shell fuel
Shell Gasoline Card
  • No annual fee
  • Offers pay-at-the–pump convenience
  • Can be used nationwide at ATMs for cash withdrawals
  • No transaction fee at Shell-branded retail outlets
Shell MasterCard® from Citi®
  • Consumers earn rebates on all Shell gasoline purchases
  • Consumers earn a rebate on all other purchases made everywhere else
  • No credit card fees for transactions at Shell-branded retail outlets
Shell Fleet Cards – Fleet Card and Fleet Plus Card
  • Offers customers up to 3% discount on fuel, including diesel
  • Flexible reporting options